There's nothing fussy or fancy about the interior design in Niki Brantmark's home.
She prefers things , minimalistic and simple, but still cozy.
She's a strong believer in the principle.

Muted, simple, clean colors, but add warmths through texture and different materials.
It was important for me lots of natural material in our home and a lot of pictures are of seascapes and botanicals.

In Sweden, there's a name for Niki's style: "lagom".
Originally from Britain, she's lived in Malmö for ten years and has a good grasp of .

I feel "lagom" the Scandinavian home is really sort of the essence of the word.
The architect itself is all letting light in.
The architecture is very purposeful and everything you put in it is functional.
But it has form as well, it has a clean, nice aesthetic.

"Lagom" means 'just enough', 'moderation'.
It's a quintessentially Swedish concept - one the whole nation is .

"It's a philosophy, really."

"It means not too little, not too much, finding the right balance ."

"You can use it in lots of different contexts.
out drinking, lagom means not drinking so much that you the next day."

Applied to aesthetics, 'Lagom' is ubiquitous in Sweden.
Niki Brantmark blogs about interior design and for inspiration.

around, everything's muted and very simple colors, whites, greys, but there's
a lot of texture. There's a lot of rattan, bamboo, stone, cotton.

She started her blog six years ago - and since it into a book.
Scandi-style has always been popular and these days, 'Lagom' suits the zeitgeist .
Hashtag Lagom is all over Twitter and Instagram.
In terms of fashion, it translates into well-made, timeless and understated looks - a trademark
of the Swedish label "Filippa K".

Birgitta Ramdell, head of the Forum Design Center in Malmö, explains 'lagom'
so appealing - and so relevant - right now.

We're living in very turbulent times.
There's more and more talk of climate change and sustainability in production, consumption
and lifestyle. We're interested in better distribution of resources leave something for the next generation. And that's to play in design.

Swedish furniture giant Ikea is keen to prove its green credentials.
The company launched the "Living Lagom Project" in Britain and Ireland - giving customers
support and advice on a more sustainable and healthy life.
It's all about striking a healthy balance with the world around us, extreme
changes or denying ourselves anything.

Such as the occasional indulgence.
Another Swedish tradition is "Fika" - coffee and cake - with friends,
family or even work colleagues. Taking breaks is 'lagom' too.

I think lagom is a fascinating concept; it's very much about finding balance in your life,
for example work and life. If you sit there and work all day at your desk, you're going to get tired, you're going to get less productive as , but if you take breaks, slow down, leave your desk, take a coffee, like this "Fika Paus", you will be much more productive .

Niki Brantmark is working on a new book all about 'lagom'.
And she practices what she preaches.
That means putting the laptop away now and then - in the way
of the good things in life.